Google is constantly changing its algorithm to push back low-quality sites in search results.
Blekko is doing even better. It has banned more than a million websites from its search.
Sites That Flood the Search Results
Both are fighting the same enemy – sites that flood search results by including keywords and phrases that people search for so that they can rank high.
This is not an easy game. The quality of web sites cannot be defined in an absolute manner. Many are subjective.
But what blekko does is to identify sites that use online advertisement networks.
“Rich” Skrenta, founder of blekko believes, if someone wants to make money all that they have to do is put some words on a web page, do some link building and then get
listed high in search engines. Traffic builds up, and so money comes in. Sadly, most of the people who do this are not promoting essential sites or sites of any
practical importance.
But separating the genuine from the fake is no easy going task.
Genuine Sites
Many legitimate sites that have news and articles of interest also run ads. It is a tough grind trying to find out if a site publishes content on essential and no-
nonsense topics, how well quality or in-depth the articles are, and importantly how trustworthy users find those sites.
Yes, it is true that slashtags, the tools used by blekko to filter search, defines sites that are eligible for top slots in search results. But at the end of the
tunnel we have to wait and see whether blekko betters Google or Bing.
Blekko is doing even better. It has banned more than a million websites from its search.
Sites That Flood the Search Results
Both are fighting the same enemy – sites that flood search results by including keywords and phrases that people search for so that they can rank high.
This is not an easy game. The quality of web sites cannot be defined in an absolute manner. Many are subjective.
But what blekko does is to identify sites that use online advertisement networks.
“Rich” Skrenta, founder of blekko believes, if someone wants to make money all that they have to do is put some words on a web page, do some link building and then get
listed high in search engines. Traffic builds up, and so money comes in. Sadly, most of the people who do this are not promoting essential sites or sites of any
practical importance.
But separating the genuine from the fake is no easy going task.
Genuine Sites
Many legitimate sites that have news and articles of interest also run ads. It is a tough grind trying to find out if a site publishes content on essential and no-
nonsense topics, how well quality or in-depth the articles are, and importantly how trustworthy users find those sites.
Yes, it is true that slashtags, the tools used by blekko to filter search, defines sites that are eligible for top slots in search results. But at the end of the
tunnel we have to wait and see whether blekko betters Google or Bing.
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