Blekko Making Deep Inroads In The Search Market Due To Unsatisfactory Results From Other Search Engines

Posted by Unknown , Labels: , , Monday 8 December 2014 01:46

Recent revelations about certain corporates have made the average person on the street highly skeptical about them. These companies now find themselves – and their products/services – being boycotted by the people. Consider the corporate tax scandal of 2013 that embroiled Amazon, Google and Starbucks. Because of the scandal, an increasing number of people are moving away from these companies. If you wish to reduce your dependence on Google’s search engine, you might be interested in using Blekko.

The philosophy

This search engine is built on the principles of privacy and transparency, which the company takes very seriously. Their Web Search Bill of Rights highlights their bold stance on this matter. Although this document includes ideals championed by other search engine alternatives, it clearly targets mainstream engines that follow closed algorithmic approaches and vague personal data collection practices. In short, this innovative search engine aims to deliver clean results and protect users’ privacy, unlike mainstream search engines. For most users, however, this is not enough reason for them to use this service. Then again, Blekko is not for the average user.

Standout feature – Slashtags

While it may not sound appealing, the concept of slashtags is very interesting and is one of the search engine’s main features. In fact, the company places a lot of emphasis on slashtags. What this feature does is give you the ability to limit your results. In other words, you decide what kind of sources should return results to your query.
For example, if you want results for the phrase ‘family values’ from liberal sources, all you need to do is type “family values” /liberal in the search box. The search engine will display results from only liberal sources. How does the search engine distinguish between liberal and non-liberal sources? Experts associated with the company classify websites according to the nature, accuracy and authenticity of their content.

There is little doubt that Google dominates the search engine market, which is something that is not going to change any time soon. However, Google’s misadventures may drive people to seek viable alternatives. For smaller search engines like Blekko, this is an opportunity to expand their presence in the search engine market. 

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